Leaders must adopt a cross-functional leadership approach when managing product and sales teams. To ensure alignment on business objectives and implementation strategies, other key functions, such as marketing, service, and finance, should be actively included in discussions, meetings, and information-sharing processes. This collaborative leadership approach helps prevent potential issues, such as one team feeling undervalued by another, by fostering early engagement and cooperation. By addressing these gaps early in the process, teams can build strong relationships and enhance overall collaboration. Additionally, it is crucial to establish clear values and expected behaviors to promote team cohesion and facilitate effective teamwork.