In today’s world of technological innovation, the race to market often sets the path for competitors. This urgency makes integrating flexibility into the innovation process challenging. This presents a conundrum since such flexibility can foster greater and more sustainable innovations. Therefore, a concerted effort is required to cultivate a flexible environment in technology innovation spaces. Tools and process models are available to facilitate this, but AI can also play a crucial role in achieving these goals. AI can significantly enhance flexibility in the innovation process by assisting in predictive analysis, automating routine tasks, enhancing collaboration, doing rapid prototyping, and optimizing resources.