Amazon plans to increase ads across television shows and movies in 2025, believing that the relatively low subscription loss from their gradual introduction of ads in 2024 signals customer acceptance. But are they measuring the right thing? Is the lower-than-expected subscriber loss more about the appeal of Amazon’s two-day delivery than any real tolerance for more ads? Some might argue that the reason doesn’t matter as long as the results are positive, but I see it differently. Personally, I’ve reduced my viewing on Amazon Prime because of the ads and the growing number of movies requiring extra payment. However, I continue to subscribe primarily for the two-day shipping—which itself is becoming less reliable. In my opinion, Amazon is positioning itself for a potential mass exodus if a competitor emerges offering comparable products with similar delivery options at lower prices. The challenge with bundled services like Amazon’s is that when customers leave, they take more than just one part of the service with them. https://www.linkedin.com/news/story/more-ads-come-to-prime-video-6959426/