Costco is taking remarkable steps to demonstrate its commitment to a diverse and inclusive America. From standing firm on its Diversity, Equity, and Inclusion (DEI) programs despite potential opposition from stakeholders, to partnering with organizations like Thrive Living to enhance access to affordable housing, the company is setting itself apart.

What drives a corporation to prioritize people over profit? Every business faces this choice, yet many succumb to greed. Costco, however, seems to go against the grain, risking potential backlash to uphold values that are increasingly rare in the U.S.: integrity, dignity, and a deep concern for the well-being of its communities.
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