Category: Product
The Product Team is Feeling Undervalued by Sales
Leaders must adopt a cross-functional leadership approach when managing product and sales teams. To ensure alignment on business objectives and implementation strategies, other key functions, such as marketing, service, and finance, should be actively included in discussions, meetings, and information-sharing processes. This collaborative leadership approach helps prevent potential issues, such as one team feeling undervalued… Read more
Struggling to Measure Product Marketing Impact
To effectively measure the impact of product marketing, success metrics must be defined prior to launch. These Key Performance Indicators (KPIs) should align with anticipated outcomes and may include adoption and conversion rates, value proposition alignment with customer needs, Net Promoter Score (NPS), return on investment (ROI), market share growth, brand awareness, engagement, and customer… Read more
Best Packaging Design Software Tools
To create eye-catching packaging, select tools that are agile enough to adapt to market changes and can be customized for different segments. Do research to understand what types of packaging will catch the eye of the target audience. The packaging should be visually appealing and quickly convey the contents and purpose of the product. Avoid… Read more
Customizable Product Roadmap Tools
When looking for a roadmap tool, consider the following factors: customizability, ease of use, visual appeal, collaboration, tracking, and scalability. The roadmap should represent current products and next-generation product features based on market, competitor, and customer value research. It should be easy to use and created on a platform that is accessible and editable by… Read more
Identifying the Value Perceived by the Customer
Identifying the value perceived by the customer is a critical process in product development and marketing, as it directly influences product positioning and communication strategies. To identify the value perceived by the customer, you must first: Don’t forget to share your product vision and strategy with customers and stakeholders. This not only aligns them with… Read more
Make Product Messaging More Engaging for Impatient People
Using storytelling is an effective method to engage your audience. It’s particularly powerful at the start of a presentation or at the beginning of a brand message. In the healthcare industry, where individuals are often motivated by the desire to make a positive impact, storytelling resonates strongly. A compelling narrative might involve how a particular… Read more
Building Strong Relationships with Customers Through Product Vision Statements
A product vision statement, although distinct from a feature list, roadmap, or slogan, provides enhanced focus and alignment in these areas. It’s crucial for the product features to align with the vision statement and can feasibly be delivered within the set timeframe. It must also demonstrate that the product can effectively meet the needs and… Read more