Category: Business Impact
Struggling to Measure Product Marketing Impact
To effectively measure the impact of product marketing, success metrics must be defined prior to launch. These Key Performance Indicators (KPIs) should align with anticipated outcomes and may include adoption and conversion rates, value proposition alignment with customer needs, Net Promoter Score (NPS), return on investment (ROI), market share growth, brand awareness, engagement, and customer… Read more
When a Client Demands Changes to a Finalize Contract
In general, client contracts should be as flexible as possible, though the level of flexibility will depend on the nature of the work. For example, a technology integration contract may require more adaptability than a market analysis contract. Regardless, it is essential to identify potential constraints and areas of flexibility during contract development. When applicable,… Read more
The Challenge of Balancing Business Goals with Tech Innovation
Balancing business goals with technological innovation is challenging but essential for growth. Innovation should be a core business objective to align stakeholders and demonstrate commitment to progress. A key starting point is creating a five-year roadmap that evaluates the company’s current position, anticipates market trends, and benchmarks against competitors. This roadmap should be regularly updated… Read more
Menopause Support on the Rise
Support for menopause in the workplace is long overdue, and it’s encouraging to see progress finally being made in this area. Companies looking to partner with an innovative startup for solution-focused strategies should contact https://www.midovia.com/. https://www.linkedin.com/news/story/menopause-support-on-the-rise-7097338 Read more
More Ads Come to Prime Video
Amazon plans to increase ads across television shows and movies in 2025, believing that the relatively low subscription loss from their gradual introduction of ads in 2024 signals customer acceptance. But are they measuring the right thing? Is the lower-than-expected subscriber loss more about the appeal of Amazon’s two-day delivery than any real tolerance for… Read more
What Layoffs Really Cost Employers
I have developed business cases that compare the costs of layoffs with those associated with creating and implementing a more data-driven resourcing and onboarding strategy that aligns with corporate needs. This approach requires strategic foresight and the establishment of mechanisms to adopt a deliberate, rather than a reactive, approach to resourcing. By investing the effort… Read more