Prada’s venture into spacesuit design is a bold example of brand expansion. While this move showcases innovative thinking and design, significant work is needed to build customer confidence. When fashion brands like Prada enter industries where safety and advanced technology are paramount, bridging the gap between aesthetics and performance becomes crucial. https://www.linkedin.com/news/story/the-astronaut-wears-prada-6985306/ Read more

I applaud Amtrak’s rebranding as a ‘hotel on wheels.’ This is a timely move, given the rising stress levels at airports and the growing desire for more comfort and pampering amidst daily pressures. Train travel already offers the chance to relax and enjoy scenic views of the countryside and cities, as well as more uninterrupted… Read more

Luxury car and fashion brands are now venturing into real estate. But does America really need another mechanism to further inflate an already overheated market? What are your thoughts on this trend? https://www.linkedin.com/news/story/branded-buildings-take-over-miami-6124540/ Read more