Blog
Adapting to Market Changes
Experimenting with product changes using tools such as MVPs, prototypes, user testing, A/B testing, surveys, interviews, and analytics is often overlooked or downplayed as a crucial step in product development, particularly for new generations of products rather than truly innovative ones. However, this approach offers a less risky way for product managers to adapt to…
Transitioning from Contract to Permanent Sales Operations
Hiring temporary sales operations experts provides flexibility, lowers Human Resources and other administrative costs, and grants access to diverse expertise and valuable networks built through varied work experiences. Additionally, these professionals often continuously learn and improve, benefiting from their exposure to different industries, relationships, and roles across multiple companies that typically take years to develop.…
Sales Operations Interview
Regardless of the competitiveness of your sales operations interview, it is crucial to conduct thorough research and emphasize your experience and customer-focused mentality. To further distinguish yourself, prepare a high-level sales plan that includes operational requirements, as well as a 90-day plan showcasing your ability to quickly onboard and deliver results. Additionally, come ready with…
Customizable Product Roadmap Tools
When looking for a roadmap tool, consider the following factors: customizability, ease of use, visual appeal, collaboration, tracking, and scalability. The roadmap should represent current products and next-generation product features based on market, competitor, and customer value research. It should be easy to use and created on a platform that is accessible and editable by…
Best Practices for Analyzing Market Trends and Competition
Identifying your target market and segments is a crucial early step towards achieving market success, as it influences your identification of competitors, pricing strategies, sales approach, customer value creation, positioning, and market entry plan. Although adjustments to this information are possible, a significant error can lead to costly and potentially irreversible consequences. It’s essential to…
Most Common Mistakes to Avoid When Giving Feedback
Leaders often skip structured feedback methods when critiquing fellow leaders, letting familiarity override protocol. This oversight is critical; structured feedback is as essential among leaders as it is with their teams to prevent miscommunication, animosity, and dysfunction. Additionally, conversations where one leader complains to another about a team member can be complex, risking a divide…
Strategic Plan for a Social Justice-Focused Nonprofit
While a company’s mission is generally focused on achievable goals and outlines the company’s core objectives and methods, its vision should be more expansive. Often, companies may inadvertently restrict their vision, not making it broad or inspirational enough. A compelling vision should offer clear direction and a sense of purpose that transcends daily operations, acting…
Identifying the Value Perceived by the Customer
Identifying the value perceived by the customer is a critical process in product development and marketing, as it directly influences product positioning and communication strategies. To identify the value perceived by the customer, you must first: Don’t forget to share your product vision and strategy with customers and stakeholders. This not only aligns them with…
Make Product Messaging More Engaging for Impatient People
Using storytelling is an effective method to engage your audience. It’s particularly powerful at the start of a presentation or at the beginning of a brand message. In the healthcare industry, where individuals are often motivated by the desire to make a positive impact, storytelling resonates strongly. A compelling narrative might involve how a particular…
Your HR Branding Strategy
I’m really impressed with the idea of HR branding. Just as a company markets its products, services, or ideas to customers, it should also be able to present itself attractively to both prospective and existing employees. HR branding provides an opportunity for a company to deeply understand and articulate its value proposition. This approach cultivates…
Enhance Your Plan by Collaborating with Diverse Experts
It is important to identify the experts you need to enhance your plan. In identifying these experts, it is also important to ensure diversity in thought, culture, race, and background within your team. Such diversity enriches your team with numerous advantages; enhancing decision-making, problem-solving, creativity, understanding of various markets, and opportunities for learning and growth.…
Developing an Ideal Customer Profile (ICP) and Align with Each Stage of the Sales Cycle
Developing an Ideal Customer Profile (ICP) that aligns with your unique value proposition and distinct qualities is crucial. Additionally, I dedicate time to consider customers who slightly deviate from this profile, as this can drive potential product innovations.Oftentimes, the messages sent to customers don’t target the value as perceived by them. Therefore, crafting personalized messages…
The Importance of a Documented Commercialization Process
A product commercialization strategy is vital for guiding a product from conception to market success. It ensures that the product meets market needs, is effectively promoted and sold, and achieves its revenue and growth targets, thereby maximizing the chances of success in a competitive landscape. It plays a pivotal role in the transition from product…
The Importance of SWOT, Best Practices, and Weekly Meetings in a Business Strategy
SWOT analysis offers a comprehensive perspective on the strengths, weaknesses, opportunities, and threats of a company, product, or service. It’s crucial to recognize that weaknesses might also present opportunities and to focus on mitigating threats that are within your control.It’s common for teams to identify and gather lessons learned and best practices, but integrating these…
Implementing a Strategy in a Fast-Changing Environment
For a company to achieve maximum success, it’s vital for each department to align the company’s vision and goals with the individual goals of employees. This alignment not only ensures the accomplishment of goals but also helps employees recognize their valuable contribution to the company’s overall success.Understanding that a strategy must be flexible, adaptable, and…
Does Tech Have an Innovation Issue?
Innovative thinking is not enough. Companies must continue to improve internal mechanisms and systems that allow progress through the innovation path. We hire great people and then stifle their creativity with bureaucracy or do not take the time to understand and eliminate obstacles at the personal level (i.e., what makes an employee feel like a…
How To Stay Fit in A Demanding Work Schedule
I’ve always championed the idea of a workspace rather than a traditional workplace, something I embraced long before the pandemic. Let me explain: a day has 24 hours filled with work, sleep, health care (like exercise or medical appointments), childcare, and family time, among other things. The first step is setting realistic yet challenging objectives…
The End-to-End Process and the Overall Process Optimization of the Process
I like @michealjaio’s definition of the End-to-End process (E2E) from his November 10th, 2021, article: “The End-to-End process (E2E) is more generally recognized as a combination of a series of related sub-processes to completely solve the relatively independent needs of customers. In other words, the E2E process means that the process starts from the customer’s…
How Do You Climb the Corporate Ladder? ‘Put Your Hand Up,’ Says CEO Whose Company Has Raised $280 Million
Growing up in Jamaica, we embraced a culture of taking risks as kids, even if some of them were quite dangerous. This fearless mindset accompanied us when we moved to the United States. We fearlessly pedaled along the gorge’s edge, ventured into the vast woods with our faithful dog, constructed various things just because we…
The Key to Project Management
Continual follow-up serves not only to ensure sustainability but also plays a pivotal role in facilitating continuous learning and refining processes. While this foundational idea is universally recognized, it’s astonishing how frequently follow-up is disregarded in project management. https://www.linkedin.com/posts/ppingel_continual-follow-up-serves-not-only-to-ensure-activity-7121462391577473024-x7Vt?utm_source=share&utm_medium=member_desktop
Can Your Boss Define Productivity?
Activity tracking has always been a concern of mine regarding measuring productivity. While activity tracking can produce good information on what drives outcomes, it can lead to unproductive busy work and send the wrong message to employees, whose success should be measured by the shortest, most effective, and sustainable path to goal attainment, not the…
The Effectiveness of Bottom-Up Vs. Top-Down Approaches in Goal Setting
The ongoing debate about the effectiveness of bottom-up vs. top-down approaches in goal setting is intriguing. In the context of the healthcare and manufacturing industries, a top-down approach often proves more effective, as Kyla Mintz’s article illustrates. The suitability of either approach can depend significantly on a company’s structure and regulatory environment. In a top-down…
Building Strong Relationships with Customers Through Product Vision Statements
A product vision statement, although distinct from a feature list, roadmap, or slogan, provides enhanced focus and alignment in these areas. It’s crucial for the product features to align with the vision statement and can feasibly be delivered within the set timeframe. It must also demonstrate that the product can effectively meet the needs and…
Company Size Tied to Career Growth
I have experience in both large corporations and startup environments, each with its unique advantages. In a large company, you gain valuable learning experiences, job stability, access to resources, opportunities for career advancement, and mentorship. However, the downside can be bureaucratic hurdles that slow down progress.On the other hand, startups provide a dynamic, innovative space…
