To create eye-catching packaging, select tools that are agile enough to adapt to market changes and can be customized for different segments. Do research to understand what types of packaging will catch the eye of the target audience. The packaging should be visually appealing and quickly convey the contents and purpose of the product. Avoid vague packaging. Also, when selling an international product, it’s important to recognize that one size does not fit all. Manufacturers often neglect to research colors and graphics that could be considered offensive in different countries. Cultural sensitivity and market-specific research are essential to ensure the packaging is appropriate and appealing to all target markets.