I applaud Amtrak’s rebranding as a ‘hotel on wheels.’ This is a timely move, given the rising stress levels at airports and the growing desire for more comfort and pampering amidst daily pressures. Train travel already offers the chance to relax and enjoy scenic views of the countryside and cities, as well as more uninterrupted time to focus on work. With the added convenience of a hotel-like atmosphere and services, this strategy has the potential to be a winner—if marketed effectively. https://www.linkedin.com/news/story/amtrak-rebrands-as-hotel-on-wheels-6181676/