Focusing on customer value permits the customer to define that value. This often means integrating various product offerings. Customers articulate their value in terms of the outcomes they wish to achieve. For example, a medical device customer may value more scans per hour without compromising quality. Fulfilling this need could require a combination of a faster scanner and enterprise features such as immediate technical/clinical support and efficient image networking for rapid analysis. This forms a packaged solution that meets their defined value. Therefore, data visualization and integration tools must be adaptable to effectively evaluate packaged solutions, ensuring our offerings are not constrained by our success metrics.

